Mercedes-Benz 4MATIC
Mercedes-Benz permanent all-wheel drive makes winter a laughing matter.
In a humorous campaign, we promoted the superiority of Mercedes-Benz’s 4MATIC permanent all-wheel drive system, with which you no longer need to fear winter.
Headline translation: Get your claws into the road. No the seat. With 4MATIC from Mercedes-Benz.
Headline translation: It's wet. It's cold. It doesn't matter. With 4MATIC from Mercedes-Benz.
Headline translation: Technology beats meteorology. 4MATIC from Mercedes-Benz.
Client: Mercedes-Benz, Daimler AG Agency: Jung von Matt AG, Germany Creative Directors: Jacques Pense, Michael Ohanian Copywriters: Michael Ohanian, Norman Scholl Art Director: Andreas Jeutter Graphic Designers: Alexander Wagner, Benjamin Beck Photographer: Igor Panitz Post Production Print: Recom, Zerone Account Managers: Sven Dörrenbacher, Yves Rosengart, Julia Körte, Nina Jahns Agency Producers: Meike van Meegen, Thomas Nabbelfeld Production Company: radical Berlin Director: Tarsem Producer: Christiane Dressler Director of Photography: Brendan Galvin Editor: Alexander Jurkat Post Production Company: The Mill, nhb Hamburg Audio Production Company: nhb Hamburg
ADC Germany: 2x Finalist Cannes Lions: Finalist
